Desert Institute of the Healing Arts

When the Desert Institute of the Healing Arts, a leading and internationally recognized vocational school for bodywork and healing education wanted to expand their national presence and respond to competitive pressures created by changing licensing standards, E Comm International, Inc. examined their entire sales and marketing process. We researched current and potential students and competitive institutions and created a unique position for the Desert Institute. New sales programs were put into place and local and national print and on-line advertising and public relations initiatives gave the Desert Institute a higher profile, positioning them as a resource for the medical community and a mainstream vocational school. As part of their clarified identity, a brochure was created that gave potential students a feel for the overall program and strong motivation for the specialized education Desert Institute offers.